Atelier Notes · May 21, 2026
The Art of the Modern Boubou
How the boubou evolved from a heritage silhouette into the most quietly powerful piece in a distinguished woman's wardrobe.
6 min read
Read the journal The Journal
Style notes from the Maison.
Atelier dispatches, dressing guides and quiet love letters to the distinguished African woman.
Style Edit · May 6, 2026
Dressing for the Boardroom, the African Way
Aso-oke, structured tailoring and the quiet confidence of culture-forward executive dressing.
5 min read
Occasion · April 18, 2026
The Mother-of-the-Bride Edit
Five ButtonPreferred silhouettes that have walked down aisles in Lagos, London and Houston this season.
4 min read
Atelier Notes · April 2, 2026
Behind the Stitch: Inside Our Lagos Atelier
A morning with the master tailors, beaders and aso-oke weavers who give every ButtonPreferred piece its soul.
7 min read
Care Guide · March 14, 2026
How to Care for Hand-Beaded Pieces
A concierge guide to storing, travelling with and gently cleaning heirloom-grade embellishment.
4 min read
Style Edit · February 28, 2026
The Aso Oke Revival
Why hand-loomed aso-oke is having its quiet renaissance — and how to wear it beyond the wedding.
5 min read